(19 November 2014, Kuala Lumpur)  KeyASIC BERHAD announced today that it has appointed Ms Meisie Jong as Vice President of Sales and Marketing and General Manager of Technology Services Business Unit. She will be responsible for the sales strategy and further strengthen the sales development worldwide and also the marketing responsibility of the Company. Taking on additional role as General Manager of Technology Services, she is responsible for both the business and engineering of the development of IPs, ASIC design services.

Ms Jong is a veteran in semiconductor industry started her career as Process Engineer and later R&D Engineer and Manager. She has broad experience with major corporations as well as startup including Institute of Technology Research of Industry Taiwan (ITRI), TSMC, Macronix, Faraday and Innopower. Prior to this appointment, Ms Jong was the co-founder and Vice President of Sales and Marketing of M31, a leading ASIC IP development company in Taiwan. Ms Jong received her Master of Science, Electrical Engineering from University of Southern California, USA.

“We have been invested heavily in innovation and new product development over the past few years and we have been making good traction and penetration into the market. We have started the delivery of our new IPs and products. Meisie has very deep technology knowledge as well as strong business experience. We are very pleased to have the elite from the industry to be part of our team and together, we shall take the Company to the next stage of development and growth,” said Mr. Kah Yee Eg, Chairman and CEO of the Company. “We will continue to innovate and investing in the development of the market,” he added.

About KeyASIC:

KeyASIC (Bursa Stock Code: 0143) is a leading ASIC design and IP development company with over 200 silicon proven IP blocks available for SoC designs. It specializes in high performance as well as low power designs that can be used in the growing market of Internet of Things (IOT). Its offerings include the the design of SoC, the development of firmware and mobile application software.

KeyASIC will host two free webinars on Thursday, October 18, 2012

Exclusively for Fabless Semiconductor designers, integrators their managers and anyone involved in managing the semiconductor supply chain. This free webinar by KeyASIC’s expert Director of Production focuses on how-to manage your manufacturing partners in order to avoid the pitfalls of the complex semiconductor supply change.

Who should attend: Fabless semiconductor designers and their managers. Anyone in the semiconductor industry who wants to understand the entire semiconductor supply chain from the perspective of the fabless designer. In the 1 hour presentation, Mr. Eng Hwa Tan will share from his 26 years of experience in semiconductor Manufacturing and Operations.

You will learn:
1. The main value chain flow and participants
2. How they interact with you and each other
3. How to qualify them
4. How to organize them in order to amplify their uniqueness
5. How to manage them to meet growing volumes
6. What it takes to create and execute a production plan
7. How to monitor value chain performance
8. How to achieve quality and continued improvement
9. How to transition from product development to mass production
10. How to prepare for something going wrong

USA session and registration link

Thursday, October 18, 2012 3:00 PM - 4:00 PM PDT

https://www3.gotomeeting.com/register/985177966

Europe session and registration link

Thursday, October 18, 2012 11:00 AM - 12:00 PM CEST

https://www3.gotomeeting.com/register/161636726

 Pls. click to view webinar video of "Supply Chain Management for Fabless Semiconductor Success 2012 Oct 18"

Our Instructor:

Eng Hwa Tan is the Director of Production, responsible for KeyASIC’s fabless supply chain management worldwide. Prior to joining KeyASIC, he was the Director of Business Planning and sub-contractor management in National Semiconductor (acquired by Texas Instrument). He has more than 8 years of supply chain management plus 18 years of semiconductor assembly, test, yield and packaging engineering experience.