Key ASIC Bhd Appoints Ms Meisie Jong as Vice President of Sales and Marketing and General Manager of Technology Services Business Unit

 

(19 November 2014, Kuala Lumpur)  KEY ASIC BERHAD announced today that it has appointed Ms Meisie Jong as Vice President of Sales and Marketing and General Manager of Technology Services Business Unit. She will be responsible for the sales strategy and further strengthen the sales development worldwide and also the marketing responsibility of the Company. Taking on additional role as General Manager of Technology Services, she is responsible for both the business and engineering of the development of IPs, ASIC design services.

 

Ms Jong is a veteran in semiconductor industry started her career as Process Engineer and later R&D Engineer and Manager. She has broad experience with major corporations as well as startup including Institute of Technology Research of Industry Taiwan (ITRI), TSMC, Macronix, Faraday and Innopower. Prior to this appointment, Ms Jong was the co-founder and Vice President of Sales and Marketing of M31, a leading ASIC IP development company in Taiwan. Ms Jong received her Master of Science, Electrical Engineering from University of Southern California, USA.

 

We have been invested heavily in innovation and new product development over the past few years and we have been making good traction and penetration into the market. We have started the delivery of our new IPs and products. Meisie has very deep technology knowledge as well as strong business experience. We are very pleased to have the elite from the industry to be part of our team and together, we shall take the Company to the next stage of development and growth,” said Mr. Kah Yee Eg, Chairman and CEO of the Company. “We will continue to innovate and investing in the development of the market,” he added.

 

KEY ASIC (Bursa Stock Code: 0143) is a leading ASIC design and IP development company with over 200 silicon proven IP blocks available for SoC designs. It specializes in high performance as well as low power designs that can be used in the growing market of Internet of Things (IOT). Its offerings include the the design of SoC, the development of firmware and mobile application software.